Steve Porter, editor of InnovatioNews, interviews Clear Comfort CEO Steve Berens about the market opportunity he sees for his company as it launches its chlorine-alternative pool treatment system.
Just about everyone enjoys a dip in the swimming pool on a hot day, but few appreciate the eye sting and skin irritation that chlorinated pools also can deliver.
That was why Steve Berens and the principals at Boulder-based Clear Comfort – Chief Water Officer Nick Rancis and CFO Robert Fenwick-Smith — saw a huge market opportunity with a new technology that cleans pools as well as chlorine but doesn’t have the negative side effects of the potentially deadly chemical.
Read more at InnovatioNews.com
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